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Hi Mister W!

Hi Mister W!

The purity and freedom with which kids allow themselves to play, draw and imagine has always been admired and sought after as a recurring source of inspiration. For the SS18 collection, the team at Wolf&Rita looked at the work of American artists from the 1970’s.

We were inspired by their radical approach to painting which often combines pure colors with a distinctive typeface and enigmatic and humorous messages. Artists are great examples of independent spirits who look at the world with a simple but sharp eye on its visual culture, much like children do. For this reason, Wolf&Rita presents a new collection full of strong colors and distinctive graphic patterns.

This is our own little homage to these brilliant artists!

Featured products: Pedro Yellow Alphabet SoupÁlvaro Blue Denim

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Brazil, 1967.

Brazil, 1967.

A few singers, writers, artists, and thinkers used music and art to oppose the political, economical and also aesthetic and moral authoritarianism and conservatism prevalent in the country. This short-lived movement was to be called Tropicália.

With its irreverence, Tropicália transformed the reigning criteria of taste, not only in music and politics, but also in morals, behaviour, and looks. The hippie counterculture was welcomed, with the adoption of long curly hair and colourful clothes. The movement, libertarian par excellence, lasted for little more than a year and was firmly repressed by the military government.

“Divino, Maravilhoso” was an experimental weekly TV program, featuring Caetano Veloso, Gilberto Gil and other tropicalists, broadcasted every Monday, live with a studio audience, from October to December 1968. “Divino, Maravilhoso” was also the title of the song performed by Gal Costa at the fourth Festival of Brazilian Music in 1968. It came fourth but Gal gave an aggressive and piercing, unforgettable performance.

The movement changed the country’s culture and society and resonates still today.
By talking about Tropicália, we want to remind younger generations that it is OK to be different, to be irreverent, to dare, to fight for one’s dreams. Small or big.

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When and why do we forget what it’s like being a kid?

When and why do we forget what it’s like being a kid?

We had and should keep on having the same right to dream, hope, live and be kids any time, every and anywhere.

From a painting of a small rowing boat on a wall by school children in Lebanon to a delicate and poetic flower arrangement in Stockholm, Wolf & Rita’s Summer collection is all about the nostalgia and remembrance of the thrill and wonder of being a kid. We gathered their dreams and ideals, and all the magical small things we tend to forget while growing up, in the form of prints, drawings and charming colours and shapes.

At Wolf & Rita we feel it’s time to celebrate these nostalgic days. Making sure to take our light pleasures very seriously!

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This season’s collection is colourfully inspired by Portuguese folklore and popular traditions.

This season’s collection is colourfully inspired by Portuguese folklore and popular traditions.

In Podence, in the northern region of Portugal, the Caretos appear every Carnival, running through the streets dressed in suits made of yellow, red, black, blue and green fringe wool quilts, wearing brass, leather or wooden masks and rattles in their belts. They jingle and jump and shout, playfully disquieting everything and everyone!

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